Information Velocity
Each major shift in human productivity has come from better ways to process information.
Writing gave us memory. Printing gave us scale. The internet gave us access.
Today's interfaces weren't built for the speed of modern information. They can't filter signal from noise, anticipate what matters, or understand the cascade of context that defines modern work.
We're drowning in information velocity while our tools remain static.
Friction
Consider how work has fundamentally changed: a knowledge worker today processes 10-100x more information than someone doing the same job twenty years ago. We switch between dozens of applications, monitor countless notifications, and make decisions across fragmented contexts that our brains weren't designed to handle.
The problem isn't just information overload – it's information friction. Every context switch, manual check, and moment spent translating between systems represents cognitive overhead that compounds exponentially. This friction has created a new form of labor inefficiency where the bottleneck isn't our ability to think, but our ability to intake, process, and act on information fast enough to keep up with the pace of modern work.
Inefficiencies
Information inefficiency stems from three core problems:
1. Context Fragmentation – We work across dozens of disconnected applications, each demanding manual attention and cognitive load. The average knowledge worker checks email every 12 minutes, switches applications over 300 times per day, and loses 23 minutes of focus time with each interruption. Our tools don't talk to each other, so we become the integration layer.
2. Reactive Systems – Current systems wait for us to ask questions instead of anticipating what we need. They show us everything instead of filtering for what matters. They make us remember shortcuts, navigate menus, and translate our intentions into their language instead of understanding ours.
3. Manual Information Triage – We spend enormous mental energy deciding what deserves our attention. Every notification, every update, every change across our digital workspace requires human judgment to determine relevance and priority. This creates a constant background cognitive load that exhausts us before we even begin real work.
Accordingly, our mission is to seamlessly connect fragmented digital information and intelligently surface only what truly matters to your work. Solving these challenges unlocks the productivity potential trapped by information friction.
Everything, Everywhere, All at Once
We have the largest competitive advantage in environments where the cost of context switching dramatically exceeds the value of individual tasks. Browser-based work represents this perfect storm: high-frequency, low-friction interactions that compound into massive productivity gains.
The browser is our natural foundation. Unlike standalone applications that compete for attention, we become the intelligent fabric that connects everything you're already doing. Every click, every search, every workflow teaches us the fundamental patterns of how humans process information digitally. While competitors build isolated AI assistants, we're building intelligence that understands the universal grammar of digital work.
But browsers are just the beginning. The patterns we learn - how people prioritize information, make decisions under cognitive load, and translate intent into action - are universal across all digital interfaces. We're building the foundation for intelligence that can adapt to any environment where humans interact with information.